Woolworths – Eye Candy
Woolworths
Woolworths is one of South Africa’s most trusted retail brands. With sustainability at the heart of their long-term strategy, they needed that commitment to move beyond reports and packaging and engage with consumers at store level, in an approachable and accessible way. Sustainability messaging is often abstract, technical, or overly corporate. Woolworths needed a way […]
10X Investments
10X Investments had a strong product offering but very low brand awareness. Fewer than 10% of people had even heard of the brand, even when prompted. We were tasked to move 10X Investments from obscurity to meaningful awareness within 6 months. The retirement investment market is crowded with big brands and complex messaging. 10X Investments […]