PORTFOLIO

Guarding a global CI.

Design

Brand Identity

PORTFOLIO

Guarding a global CI.

Design

Brand Identity

ENSURING CONSISTENCY

Our job was to ensure the Mother Brand CI was upheld while taking all the local regions into account. The catch, straddle two CIs. While the US retained one, the other regions used another, older version. To add to this complexity, each region had their own cultural nuances and Brand and Product Managers.

IN SPITE OF CRAZY TIMELINES AND DESIGNING WHILST THE SLIDES WERE STILL BEING CREATED, THE DESIGNERS OF DERRICK’S TEAM ALWAYS GO ABOVE AND BEYOND.

Christabell Briggs, Marketing Senior Executive, TransUnion UK

OUR SOLUTION

We assigned a dedicated team and created a robust, tailor-made system, within Derrick unique to TransUnion. Over the years we have curated a database of knowledge and work model for each region; a structure of CI guidelines within CI guidelines. When new observations come in, the system is updated and work tracked against all related jobs. We’ve mirrored TransUnion’s Workfront account on our side, making sure our briefs always match up.

THE HUMAN ELEMENT

We’ve built redundancies into our system. Our designers master a region or template and then rotate, reviewing each other’s work. This ensures there’s no drop in delivery when someone takes leave. The team is trained to understand the nature of every language and the nuances of featured faces in every region they work in. We work while our clients are asleep, and they wake up to completed work. This is the benefit of working smartly across time zones.

TURNING DATA INTO DESIGN

With systems in place, we can turn to the real task of Graphic Design, turning plain text and spreadsheets into evocative graphical displays and documents that are easy to consume and a pleasure to peruse.

A CONSISTENT RESULT

Derrick operates as an embedded global design partner to TransUnion, delivering both scale and strategic consistency across a complex, multi-regional ecosystem. This volume of work spans North America, Africa, Europe, APAC and LATAM. Beyond execution, our value lies in continuity. We reduce fragmentation, eliminate duplication and ensure that every output, regardless of geography or stakeholder, reinforces a unified brand presence. The result is not just high-quality design delivery, but scalable and consistent work that supports TransUnion’s global growth.

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