PORTFOLIO

Making sustainability shelf-ready.

Design

Out of Home

Film and Video

PORTFOLIO

Making sustainability shelf-ready.

Design

Out of Home

Film and Video

MAKING RESPONSIBLE CHOICES FEEL SIMPLE

Sustainability messaging is often abstract, technical, or overly corporate. Woolworths needed a way to translate complex commitments into language customers could instantly grasp, making sustainability feel warm, credible and human. From a technical point of view however, the task was so much more. We had to ensure the brand CI was consistent at every touchpoint, often complicated by store interiors that are never consistent in their shapes, sizes and configurations. Behind beautiful imagery was a robust system that equips their Visual Merchandising teams with something practical, scalable and easy to deploy.

OUR SOLUTION

We created a scalable in-store communication system anchored in strong visual language and an accessible tone of voice. The work we designed is visually compelling, relatable, flexible across new and existing stores, and simple for VM teams to roll out at speed.

USING AI FOR THE RIGHT REASONS

Using both photography and AI-assisted content, we amplified sensory cues in-store. The creative approach augmented the shopper experience rather than interrupting it. Sustainability became tangible, immediate, understandable and fun.

IMPACT

The result is a refreshed in-store experience that is adaptable to the physical constraints of different store shapes and sizes and effortlessly brings across Woolworths’ sustainability messaging in a distinctively engaging way. It’s a system built for scale, using a language built for belief.