A zero-waste stand for COP17.

To showcase all of Cape Town’s initiatives to combat climate change at COP17 – held in Durban – we created an integrated campaign that culminated in a truly zero-waste, off-the-grid expo stand.

A zero-waste stand for COP17.

To showcase all of Cape Town’s initiatives to combat climate change at COP17 – held in Durban – we created an integrated campaign that culminated in a truly zero-waste, off-the-grid expo stand.

Could anyone reduce the carbon in the air?

Our activation also included a game – called POP17 – that pulled live data of air quality in Cape Town and let users try to “clear the air”, delivering tips in the fight against climate change. 

Could anyone reduce the carbon in the air?

Our activation also included a game – called POP17 – that pulled live data of air quality in Cape Town and let users try to “clear the air”, delivering tips in the fight against climate change. 

Integrated campaign.

Cape Town’s stand was backed by an extensive multi-media campaign that integrated multiple touch-points leading up to and following COP17. It provided information-rich yet approachable and disarming executions.

Integrated campaign.

Cape Town’s stand was backed by an extensive multi-media campaign that integrated multiple touch-points leading up to and following COP17. It provided information-rich yet approachable and disarming executions.

Results:

More than 3.4 million in earned media over the 6-month duration of the campaign

PR value generated was 60 times more than the cost of the stand

Winner of Best Green stand at the COP17 Expo

3190 KWh of electricity generated for Durban by the Cape Town stand

Results:

More than 3.4 million in earned media over the 6-month duration of the campaign

PR value generated was 60 times more than the cost of the stand

Winner of Best Green stand at the COP17 Expo

3190 KWh of electricity generated for Durban by the Cape Town stand