PayJustNow is a Buy Now, Pay Later financial service, developed specifically for South Africans. It’s named after the South Africanism, ‘just now’. In South Africa, our steps of time make very little sense with ‘now’, ‘now-now’ and ‘just now’ all contradicting one another.

‘Now-now’ means immediately, ‘now’ means now-ish and ‘just now’ means much later. Strange? Hilarious? We capitalised on these idiosyncrasies of South African slang to establish the brand and its offering firmly in people’s minds.