Medusa, queen of the climb.

In a year when Oakley’s global strategy was ‘Disruptive by Design’, we took the unexpected to a new level. For this activation at the 2014 Absa Cape Epic we didn’t tease, we simply let the conversation unfold on social media. Riders are still talking about it today.

Medusa, queen of the climb.

In a year when Oakley’s global strategy was ‘Disruptive by Design’, we took the unexpected to a new level. For this activation at the 2014 Absa Cape Epic we didn’t tease, we simply let the conversation unfold on social media. Riders are still talking about it today.

Results.

Our Medusa activation showed an enormously successful return on investment, essentially bringing a small, third-tier sponsor the exposure of the title sponsor. Every photographer and journalist at the event picked up the story in addition to the organic social media buzz generated.

• Our activation featured prominently on the SuperSport daily highlights package

• 46 Million worth of global exposure generated

Results:

Our Medusa activation showed an enormously successful return on investment, essentially bringing a small, third-tier sponsor the exposure of the title sponsor. Every photographer and journalist at the event picked up the story in addition to the organic social media buzz generated.

• The activation featured prominently on the SuperSport daily highlights package

• 46 Million worth of global exposure