Taylor Blinds turns 60.

To celebrate our client’s 60th year of business, we delved deep into their most popular product innovations over the years and dramatised their benefits with a quirky campaign. 

Taylor Blinds turns 60.

To celebrate our client’s 60th year of business, we delved deep into their most popular product innovations over the years and dramatised their benefits with a quirky campaign. 

A fresh new tone.

We didn’t want the brand to come across as a 60-year-old. This necessitated an overhaul of their tone, which crossed a broad range of touch-points, from social to out-of-home. This cheeky new tone resonated well with our audience and has proved to be as sustainable as it is entertaining.

A fresh new tone.

We didn’t want the brand to come across as a 60-year-old. This necessitated an overhaul of their tone, which crossed a broad range of touch-points, from social to out-of-home. This cheeky new tone resonated well with our audience and has proved to be as sustainable as it is entertaining.

Results.

We doubled the Instagram following, with consistent engagement levels over 200 000 each month. When this content was promoted for reach it achieved clear and steady follower growth.

Facebook page engagements spiked when content appeared delivering between 3 and 36 times higher engagement than previous months.

 

Results.

We doubled the Instagram following, with consistent engagement levels over 200 000 each month. When this content was promoted for reach it achieved clear and steady follower growth.

Facebook page engagements spiked when content appeared delivering between 3 and 36 times higher engagement than previous months.